Hey Reader,

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Your podcast has probably changed a lot since you started it.

But did you know that podcasting is changing too?

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For years, the basic technology underpinning podcasting has stayed broadly the same. But now there's a movement — Podcasting 2.0 — that's evolving podcasting independently of corporate influence.

If you're a podcast listener (and I'm pretty sure you are), you'll be able to listen to and support your favourite shows no matter what platform they're on, with more of the proceeds going directly to the podcaster.

And if you're a podcaster, you can probably see how that'll benefit you too.

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There are some updates coming that are collectively referred to as your Podcast Namespace which could help you to repurpose your podcast content more easily:

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♣️ Soundbite: Suggested clips of your podcast that you can share with your online audience

♣️ Season: Numbered seasons/series of your podcast which will help you to better organise your content

♣️ Content Link: A link to content that's hosted outside your podcast app, such as a book you're promoting

♣️ Social Interact: A collation of comments on your podcast episode that are posted across multiple podcasting apps, which will help you to answer questions and gather feedback from your listeners

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These changes won't happen all at once, and not every change will be available on every podcast listening app. But slowly and surely, your podcast experience will change for the better. And repurposing your content will help you to extend that experience beyond your podcast and deep into your listeners' lives, in their inboxes, on their social media feeds and maybe even on their bookshelves.

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If you want to start repurposing your podcast content and communicating better with your target audience, shoot me a reply. I'll help you reach your ideal listeners, old and new.

Have a great day!

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~ Sarah at CopyHop~

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PS. If your podcasting journey is plagued with impractical perfectionism, check out this podcast episode. I appeared on copywriter Rachael Johnson's Do What You Want podcast and chatted about moving abroad, starting a business and overcoming your perfectionist tendencies

Like this email? Then hop on over to my ​website​! I've got blog posts about podcasting​, plus a list of my services​ and a handy ​get in touch with me​ page.

If you want to hear more from me, then connect with me on ​LinkedIn​.

Want an emoji? Here you go: 🤵

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