Recording your podcast episode is just the start! Grow your podcast audience and revenue by strategically repurposing your episode content for maximum reach. If you're on my list, you'll get practical tips, inspiration, podcast recommendations and puns sent straight to your inbox, every week.
Earn bucks from your indie podcast
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Hey Reader, Podcast monetisation is easier than you think. A new survey showed that only 26% of indie podcasters are actively monetising their content, with other podcasters holding back from monetisation because they don’t know how or don’t have the time. The big picture: Technology has made podcast monetisation easier and more accessible. The most successful route to monetisation is through ad placements, with 27% of monetising podcasters earning through ads. Donations and selling a product or service came in joint second, with 17% of podcasters using them to earn money through their podcast. There’s nothing to stop you from trying several monetisation options to see what works best for you and your audience. Why it matters: The size of your podcast isn’t a barrier to monetisation. Podcast listeners tend to be devoted to their shows and are willing to pay for content that might otherwise be free because they want to keep their favourite podcasts going. If you think your podcast is 'too small' to earn you money, think again. Go deeper: Read the full survey here and read my blog post about using your podcast to sell your product or services here. Have a great day! ~Sarah at CopyHop~ PS. I'm trying out the Smart Brevity format for my emails - what do you think? Hit reply and let me know Like this email? Then hop on over to my website! I've got blog posts about podcasting, plus a list of my services and a handy get in touch with me page. If you want to hear more from me, connect with me on LinkedIn. Want an emoji? Here you go: 🌝 |
Learn How to Repurpose Your Podcast Content
Recording your podcast episode is just the start! Grow your podcast audience and revenue by strategically repurposing your episode content for maximum reach. If you're on my list, you'll get practical tips, inspiration, podcast recommendations and puns sent straight to your inbox, every week.
Hey Reader, Your podcast has probably changed a lot since you started it. But did you know that podcasting is changing too? For years, the basic technology underpinning podcasting has stayed broadly the same. But now there's a movement — Podcasting 2.0 — that's evolving podcasting independently of corporate influence. If you're a podcast listener (and I'm pretty sure you are), you'll be able to listen to and support your favourite shows no matter what platform they're on, with more of the...
Hey Reader, Podcasts about podcasting are a bit meta. And podcasting about emailing for podcasters is niche. So we're about to get META NICHE. This is an email about a podcast episode that talks about emailing for podcasters. It's ok if you need to read that twice. Last week, I was so happy to guest on a podcast episode of Podcasting Smarter, the podcast that gives tips and best practices to help your podcast thrive with less effort on your end. I gave host Norma Jean my top #5 hacks to...
Circa 2017, there was one sentence every marketing manager dreaded hearing. There they were in their office, listening to Rihanna and DJ Khaled sing about their Wild Thoughts, eating a unicorn bagel, when all of a sudden some VP of Sales would stick their head around the door and say, "Hey, what do you think about us starting a podcast?" Jump forward a couple of months to much frustration when that half-baked podcast didn't turn on the magic sales tap. Nowadays, most businesses know that...