Hey Reader, Podcasts about podcasting are a bit meta. And podcasting about emailing for podcasters is niche. So we're about to get META NICHE. This is an email about a podcast episode that talks about emailing for podcasters. It's ok if you need to read that twice. Last week, I was so happy to guest on a podcast episode of Podcasting Smarter, the podcast that gives tips and best practices to help your podcast thrive with less effort on your end. I gave host Norma Jean my top #5 hacks to...
about 1 month ago • 1 min read
Hey Reader, Podcast monetisation is easier than you think. A new survey showed that only 26% of indie podcasters are actively monetising their content, with other podcasters holding back from monetisation because they don’t know how or don’t have the time. The big picture: Technology has made podcast monetisation easier and more accessible. The most successful route to monetisation is through ad placements, with 27% of monetising podcasters earning through ads. Donations and selling a product...
2 months ago • 1 min read
Circa 2017, there was one sentence every marketing manager dreaded hearing. There they were in their office, listening to Rihanna and DJ Khaled sing about their Wild Thoughts, eating a unicorn bagel, when all of a sudden some VP of Sales would stick their head around the door and say, "Hey, what do you think about us starting a podcast?" Jump forward a couple of months to much frustration when that half-baked podcast didn't turn on the magic sales tap. Nowadays, most businesses know that...
2 months ago • 1 min read
Your favourite podcaster begins their show with this story: "You're walking along a street when you see a lady beckoning you. You don't know exactly what she wants but she has a kind face, so you head over to her. She opens her bag and tilts it to you so you can see what's inside. You can tell she's on her way home from the market because the bag is STUFFED with tasty goods. Fruits, vegetables, treats, it's all there. You could make a feast". As simple as that story is, it's an illustration...
3 months ago • 2 min read
Hi Reader, A wise man once said that all podcasts are basically going to be in video format in the future, so make sure to video record each episode and upload it straight to YouTube, starting yesterday. And I don't necessarily disagree. But I don't 100% agree either. There was a lot of talk at the London Podcast Show 2024 about video podcasting. YAP Media said that video-first podcasters are the ones who thrive in these uncertain times in the audio market. I'll be the first to say that video...
3 months ago • 1 min read
I'll tell you where I was. I was at the London Podcast Show 2024, watching Arthur Larrey, founder of Audion, present a 100% AI-generated podcast. (If you're curious, they used their own AI to clone Ricky Gervais' voice, ChatGPT to generate a script for 'Ricky Gervais' to read and Midjourney AI to make the cover art). It freaked me out so much that I had to lie down in a darkened room. I don't know about you, but I hope that 100% AI content is not the future of podcasting. I want to know what...
3 months ago • 2 min read
Hi Reader, You CAN monetise a small podcast. In fact, you SHOULD. ⬆️⬆️⬆️⬆️⬆️ That was my #1 takeaway from the London Podcast Show 2024. Yes, the event is geared towards big names from established media companies, but there's still a lot for indie and up-and-coming podcasters. In fact, I saw several speakers (including Hala Taha of YAP Media and Kane Baron of Progressive Media) talking about the power of niche podcasting. So, if you have a podcast that you want to monetise, even if it's not...
4 months ago • 2 min read
Hi Reader, Just a quick email from me today as I'm knee-deep preparing for the London Podcast Show in just a few days' time! I'm going to attend as many sessions as I can there, particularly at The Creator stage which hosts sessions for independent and emerging podcasters. If you're going to #LPS2024, then reach out and say hi! I'd love to meet up. And if you can't make it, stay tuned for my round-up email after the show where I'll share all the insights I learnt about running a podcast,...
4 months ago • 1 min read
Dear [NAME], I love your podcast [PODCAST NAME] and I think I'd be a great guest for it. I can talk about loads of stuff that your audience loves like [EXAMPLES] so you just tell me what you'd like to hear. Can't wait to appear on [PODCAST NAME]! From, [YOUR NAME] Yeah, if I got a pitch like that, I don't think I'd reply either. But if that's how not to do it, how do you actually pitch podcasts that you want to appear on? Because podcasts aren't a closed world. You could guest on podcasts you...
5 months ago • 1 min read